Blue Wall Mail
Cut Through the Clutter.
Deliver Your Message.
Blue Wall Mail
Cut Through the Clutter.
Deliver Your Message.
Who We Are
Blue Wall Mail was born out of the historic 2020 presidential cycle; the Blue Wall team led the pivotal Biden-Harris direct mail program that successfully educated voters on voting by mail, mobilized target voters, and persuaded key demographics. We helped the campaign turn Arizona blue and, of course, restore Democrats’ Blue Wall of Michigan, Pennsylvania, and Wisconsin. Since then, we have continued delivering high-impact mail in critical races up and down the ballot.
The Blue Wall team is the only direct mail team to have worked for both President Obama and President Biden, and most recently, we led the direct mail work on Vice President Harris’ presidential bid.
For more than two decades, we have helped elect Democrats and champion progressive causes. From the largest Democratic presidential mail programs in history to statewide, federal, and down-ballot races and ballot issues, our team has unmatched experience executing mail campaigns.
We have worked across paid media channels at the highest levels, and our understanding of the entire paid media mix allows us to build effective programs that capitalize on mail’s unique abilities and that fit cohesively into your campaign’s advertising strategy.
Who We Are
What We Do
Direct
Mail
We’ve run high-impact direct mail programs at every level, from Presidential campaigns down to City Council. We know what it takes to move the needle.
Strategic Consulting
We are more than a mail vendor and are with your campaign throughout the cycle to navigate key decision points and help you win, even if that means no mail.
Data
Analysis
From voter mapping to electoral analysis, we can take a deep dive into your district to help you understand who and where your voters are.
Production &
Print Services
Have mail designed but need help getting it out the door? We can leverage our national network of union printers to make sure your mail gets in homes on time.
Creative &
Branding
Whether it's logo design or a brand refresh, our award-winning in-house creative team can help you build a campaign that is uniquely yours.
Targeting
Support
We work with the latest voter targeting tools and can help you craft voter contact audiences that fit your budget and meet your goals.
Our Difference
Strategic Partners, Not Just a Vendor
You get the full attention of our team the entire cycle. We are here to help with critical campaign decisions, develop your messaging, and position you to win.
Comprehensive Paid Media Expertise
Our team has decades of experience across all political paid media and knows where mail fits best within a broader communications strategy.
National, Winning Experience
No other mail team has worked for both President Biden and President Obama. We have run some of the largest mail programs in history.
Unmatched Speed
With our in-house creative team and relationships with union printers nationwide, nobody can design, produce, and drop mail quicker than us.
Our Team
Greg Minoff
Founder and President
For two decades, Greg has been at the center of the most important national campaigns. Greg served as the lead consultant for the pivotal Biden-Harris direct mail program and is the only member of both President Biden and President Obama’s direct mail teams.
Greg has won dozens of campaigns up and down the ballot by running custom and cutting-edge mail programs with edgy creative. Previously, Greg served as SKDK’s first Head of Advertising, where he led political mail and television advertising programs.
Brendan Reuter
Vice President
Brendan has spent the better part of a decade working on high-impact direct mail programs, from Vice President Harris’ mail team down to statewide, congressional, and state caucus programs, and independent expenditures.
He leads the targeting and data work on our direct mail campaigns and works closely with Greg to execute client programs. Prior to joining our team, Brendan was the Direct Marketing Manager at the DLCC and spent years working at Democratic mail firms on competitive races across the country.
Chiara Scarcella
Senior Art Director
Chiara specializes in direct mail and political branding. With deep roots in graphic design, Chiara’s creative-first approach focuses on the importance of visual identity and storytelling to establish strong brands and expand messaging for clients.
Chiara’s work has won numerous awards and helped elect Democrats across the country for nearly a decade. She served as art director on the direct mail teams for both Kamala Harris’ and Joe Biden’s presidential campaigns, leading the creation of mail in multiple battleground states.